Kick off your promotions with confidence
Why you could benefit from an OAL Automated Verification System.
In the food industry, the ability to swiftly and accurately update packaging for seasonal events such as football tournaments, the Olympics, Christmas or Valentine’s Day is crucial. These occasions often require unique, event-specific designs that attract consumers and enhance brand visibility. Automated label verification systems, such as those offered by OAL, play a vital role in managing these changes securely and efficiently.
The power of the 2D barcode
M&S has adopted 2D barcodes across all its ranges. Typically the 2D barcode sits within the date code box.
But why? 2D barcodes provides food manufacturers with artwork version control.
This means the SKU can have the same 1D EAN barcode but different 2D barcodes, depending on the artwork.
So, artwork with a Team GB flag on has a unique 2D barcode compared to everyday artwork.
OAL’s claim to fame is introducing the first 2D code on pack for label verification. In 2006, we helped First Milk secure its cheese packaging by using 2D barcodes for verification.
18 years later, it’s surprising how many brands still don’t use it!
100% continuous and precise verification
Combining 2D barcodes with an autocoding system puts you in complete control of your packaging.
Your technical team controls which version is available to select on the line. Our system has two users sign off, so any change must be authorised for added protection.
They can also set availability so your promo artwork can only be used during a set date range.
Once the job is selected on the line, a camera will scan the 2D barcode of every pack to ensure you’re using the right artwork.
Here is an example case study of how Edwards the Welsh Butcher eliminated errors with OAL’s AI-driven verification system
But what if I don’t want to put a 2D barcode on my artwork?
An alternative way to verify artwork is machine vision. We’ve been deploying powerful AI Cognex cameras that take a single image of a pack and can verify every detail. For instance:
Packaging artwork text e.g. seedless
Date code, use by or best before
Variable field information, including “Country of Origin” & “Grower”
Promo label presence and content
Finished product (if visible)
Key benefits of automated systems
Quick set-up and integration
These systems are easily integrated into existing workflows, ensuring a smooth transition to new packaging designs.
Allergen tracking
With advanced tracking capabilities, companies can manage allergen information accurately, even with frequent design changes.
Tailored alerts
Immediate feedback and alerts ensure any discrepancies are addressed promptly, keeping the production line running smoothly.
Conclusion
Seasonal events like Euro 2024, the Olympics or special holidays are opportunities for brands to engage with consumers through bespoke packaging. Automated verification systems are essential in managing these changes, ensuring accuracy, reducing errors and maintaining high standards. By leveraging such technology, brands can confidently embrace seasonal marketing strategies without compromising on quality.
OAL utilises its APRIL Eye technology to ensure that customers have the most reliable safety net available, capturing a plethora of required data and verifying at impressive speeds. OAL also helps food manufacturers integrate their ERP systems across a number of applications creating a single source of truth that businesses can rely on.
For more details on automated label verification, contact us by clicking the button.
